Web traffic for most websites drop during the weekend because less people are using the internet to look for information or checking their favorite websites for new content.
This is a natural and inevitable occurrence and a corresponding dip in traffic figures or sales is nothing to be alarmed about.
Jay Wilson recently asked if I had any recommendations to stop traffic from reducing during the weekends and as a matter of fact, I do have some suggestions that might work, although they will require some effort on your part.
Getting traffic to your site during the weekends is no different from methods commonly used to increase visitors to your site during the weekdays. The key is to focus on hitting defensible traffic sources for referral traffic, since these are factors which you can control to a certain extent (as opposed to organic search traffic).
Seven Easy Ways to Increase Traffic to Your Site on the Weekend
Your goal is to target websites with regular traffic flows and large numbers of users and make them referral sources which will send visitors to your website. Naturally, you should try to focus on getting targeted traffic whenever possible.
These short-term strategies will allow you to get traffic very soon after you implement them. They will not only reduce your weekend traffic dip but may get you even more traffic to your website than the weekdays.
I have omitted other long term traffic building methods like building a community, product development, joint ventures or affiliate programs because they are not something you can easily implement for immediate results.
Network within Social Communities. This includes posting and interacting with other people on relevant forums, social networks like Facebook, news sites like Digg/Reddit as well as blog sites like Blogcatalog or MyBloglog. There will always been people on crowded online communities and you will always get some visitors if you plug your site discreetly in the right places.
Create a Weekend Link Bait. Establish the habit of creating and promoting a weekend Link Bait on popular social websites like Digg, Reddit, del.icio.us or StumbleUpon. This is by the far the easiest and most powerful way to get traffic to your site during the weekends.
Social news sites usually get less news during the weekend, and it is likely that your bait will be more successful during this time.
Comment on Blogs. While many blogs don’t update during the weekend, you can still comment on the ones that do. Focus on those with more traffic and try to be the first few to leave a comment. Make your comment relevant and you’re likely to receive some visitors from others who visit the same blog.
Email Pitch Your Website. Write an email to bloggers within your niche to promote your website, business or best article for last week. Give away a product or offer premium access for selected publishers in return for a mention.
Some blogs like Daily Blog Tips have a habit of doing weekend speed-linking. Pitch your site to these blogs and you’ll get some traffic if you get a link.
Try Blog Traffic Exchanges. Blog traffic exchanges are tools which allow you to get traffic by visiting other blogs. They are more useful for newer blogs and as they require more time and effort on your part, I suggest using them strategically to find new blogs within your niche as well.
Use Paid Advertising. This involves spending money on paid advertising in order to get traffic to your website. Pay per click advertising and social media advertising on sites like StumbleUpon can bring in traffic on the weekends. The benefit of this method is that you don’t have to do any work whatsoever.
Publish During the Weekend. Publishing during the weekend will get you some traffic, especially if you have many feed subscribers as some of them will visit your site to read the full article or comments. Smaller sites can also benefit as new content will bring in a small amount of long tail search traffic.
Future publish your post during the weekend so you don’t have to sit down in front of the computer to write. Asking a question is sometimes the quickest way to put out an extra blog post.
The downside of all of these methods (with the exception of paid advertising) is the time-investment. Do you really want to spend time in front of the computer on the weekend? The amount of time needed for these tasks will vary and perhaps it would be better to alternate them each weekend to lessen the workload.
Another way to deal with this would be to get someone to help promote your site for the weekend instead of doing it yourself. Learning how to oursource marketing is important, even for amateur webmasters or bloggers because they can really help your website to grow much faster.
If you have the time and interest, try implementing some of the tactics listed in this article. I’ll love to hear if it helps you to get more visitors this weekend.
周末大多数网站流通不畅,因为很少有人通过因特网查找原因或在自己喜欢的网站里点击新的内容。
发生这样的事很自然,也不可避免,可视作蜻蜓点水,不必大惊小怪。
近日,杰伊.威尔逊自问,是否能解决周末网络堵塞的问题?事实上我的建议真的管用,不过需要上网者的努力。
周末网站堵塞和平时很多访客点击你的网站没什么区别。既然一些因素与网络有机搜索相反,可以控制在一定范围内,那么关键在于要重点点击站得住脚的网源作为参考量。
周末保持网站流量的七种方法
上网的目的就是使网络保持一定的流量,大多数用户为了让访客点击自己的网站,将正常的流量作为参考量。当然,应尽量关注目标流量。
如按我说的做,很快就会在短期内达到一定的流量。这些方法不仅帮你在周末上网减少网络堵塞,还会让你感受到周末上网比平时速度还快。
不要采用长期建设的方法,如建立社区、产品发展、合资公司、联营项目,因为用这种方法不能马上受益。
一、社区网络。包括发帖跟帖,在论坛里与网友互动,社区网络像FACEBOOK,新闻网站像DIGG/REDDIT,博客网站像Blogcatalog, MyBloglog.网上总有人交流,慎重地将网站放在合适的位置就能吸引访客。
二、建立周末链接为饵。养成建立或推广周末链接饵的习惯,如Digg, Reddit, del.icio.us,Stumble Upon.这是保证周末网络畅通最简单最有用的办法。周末社会新闻网站上鲜有新闻,这时链接饵就能发挥更大作用。
三、在博客上发表评论。周末许多博客不更新,就像平时那样发表评论。关注流量大的博客,争先发表评论,评论要对口,就会有争取到其他网站上的访客。
四、发电子邮件介绍你的网站。给客户发电子邮件改进上一周网站工作、业务工作或完善网页。暂时将网络产品或支付某公布帖子者奖金的事放一放。
有的博客,如Daily Blog Tips,喜欢周末用高速链接,将邮件发到这样的博客里,那样链接时就能做到网络畅通了。
五、试试Blog Trafic Exchange.这是一种工具,用它可以做到访问其他博客时网络不堵塞。对于博客新手更适用,不过需要时间和新手的努力。建议明智地使用该工具去发现新博客。
六、支付广告费。为了使自己的网络畅通,就要在这样的网站花点钱。点击广告或社会媒体广告站点,如StumbleUpon,周末网络必然畅通。这个方法的好处在于不用做其他任何事情。
七、周末公布。周末公布有利于增加网络流量,尤其是如果有许多Feed Subscribe访问你的网站,读你的文章,发表评论。那些小网站也能受益,因为会长期少量的介入。
周末系统会公布你的帖子,所以不必在电脑前坐等。问问题是看博客帖子最快的办法。
这些办法中除了“支付广告费”以外,都需要耗费时间。周末真的要耗在电脑跟前吗?可以区别对待,也许间隔使用周末以减少工作量是个好办法。
或者周末找个人替代你做。即使对于业余人员,学会外包也很重要。它有助于你的网站更快地成长起来。
如果有时间感兴趣,按上述方法试试。如果本周末你的访客增加了,鄙人将不胜欣慰.